Vic G set to release Afro-Caribbean single DAT BOI on July 24

R&B and Afro-Caribbean artist Vic G will drop his new single DAT BOI on Friday, July 24, with a music video release party planned in Hollywood on Aug. 25. The rollout combines a 9:16 cinematic video, a behind-the-scenes micro-documentary series and a live event aimed at spotlighting the song’s blend of Afrobeat, reggae and contemporary R&B.

Why it matters: - Vic G is using DAT BOI to push his solo profile with a release built around music, video and live experience. - The project leans into Afro-Caribbean sounds and a micro-vertical video format that is designed for mobile-first audiences. - The rollout also positions Green Boy Music and Zakanda Entertainment around a broader visual storytelling strategy.

What happened: - Vic G will release the single DAT BOI on Friday, July 24. - The song will be available at Green Boy Music. - The music video will premiere at a Hollywood release party on Tuesday, Aug. 25. - The event, called The DAT BOI Experience, will take place at El Cid Sunset in Hollywood during the venue’s Caribbean artist and music industry night. - Vic G will perform live at the event. - Special appearances are planned from Mr. Suprize and Binghi Canusee.

The details: - DAT BOI blends Afrobeat, reggae and contemporary R&B. - The single and music video feature Jamaican reggae artist Mr. Suprize. - Binghi Canusee also appears in the video. - Afrobeat choreographer Nksogorgeous contributed to the dance visuals. - Zarian “King Z” Hadley, founder of Zakanda Entertainment, created the music video with Vic G as filmmaker, director and executive producer. - The production combines cinematic storytelling, live performance, dance and cultural influences. - The music video was filmed in Los Angeles. - The video uses a 9:16 micro-vertical format. - A micro-documentary series will follow the video premiere and focus on the making of the DAT BOI music video. - The release party will include a red carpet, celebrity guests and music industry professionals. - Q BWOY Production and GPD Creative Agency are supporting the event.

Between the lines: - The 9:16 format signals a move toward short, intimate visual content that fits social platforms and mobile viewing habits. - The pairing of a single, video premiere and documentary series gives the rollout more run time than a standard music release. - Vic G’s pitch centers on unity, connection and cultural pride rather than just a one-off song launch. - Hadley and Vic G are both from Cincinnati, Ohio, and have been friends for more than 20 years, which helps explain the close creative partnership.

What's next: - The single is set to go live first, followed by the Hollywood video premiere event a month later. - The micro-documentary series will extend the DAT BOI campaign after the music video launch. - Vic G is likely to use the release cycle to continue building his solo catalog and live presence.

The bottom line: - DAT BOI is more than a single drop; it is a cross-platform rollout built to showcase Vic G’s Afro-Caribbean sound, visual identity and live performance push.