Vic G sets July 24 release for Afro-Caribbean single DAT BOI

R&B and Afro-Caribbean artist Vic G will release his new single DAT BOI on July 24 through Green Boy Music, with a Hollywood release party and vertical-format video premiere set for Aug. 25. The rollout adds a micro-documentary series and leans into a cinematic, culture-driven presentation aimed at mobile audiences.

Why it matters: - Vic G is using DAT BOI to expand his solo profile with a release built around Afro-Caribbean rhythms, visual storytelling, and live event promotion. - The campaign targets how audiences now consume music videos, with a cinematic 9:16 format designed for phones and short-form viewing. - The release also positions Green Boy Music as an independent label pushing music, video, and live experiences together.

What happened: - Vic G will release DAT BOI on Friday, July 24, and the single will be available at Green Boy Music. - A DAT BOI Music Video Release Party is scheduled for Tuesday, Aug. 25, at El Cid Sunset in Hollywood. - The Hollywood event will include a red carpet, celebrity guests, music industry professionals, and a live performance by Vic G. - Mr. Suprize and Binghi Canusee are set for special appearances at the Aug. 25 event. - The release party will take place during El Cid Sunset’s Caribbean artist and music industry night.

The details: - DAT BOI blends Afrobeat, reggae, and contemporary R&B. - Vic G says the song is meant to create a feeling listeners can connect with across backgrounds. - The single and music video feature Jamaican reggae artist Mr. Suprize. - Binghi Canusee also appears in the video and is described as adding cultural depth and creative energy. - Afrobeat choreographer Nksogorgeous contributed to the dance elements and has previous credits with Davido, Chris Brown, Ciara, and Cardi B. - Filmmaker, director, and executive producer Zarian “King Z” Hadley created the video with Vic G through Zakanda Entertainment. - The video was filmed in Los Angeles. - The production combines cinematic storytelling, live performance, dance, and cultural influences. - A micro-documentary series will chronicle the making of the DAT BOI music video and feature behind-the-scenes footage. - The video premiere will use a cinematic micro-vertical 9:16 format. - The format is intended to emphasize emotion, facial expressions, movement, and concise storytelling. - The release party is supported by Q BWOY Production and GPD Creative Agency.

Between the lines: - The DAT BOI rollout reflects a broader shift toward music campaigns that are built for social and mobile video platforms. - Vic G and Hadley, both Cincinnati natives, have been friends for more than 20 years, which adds a long-running creative partnership behind the project. - Vic G’s background in gospel, classic soul, and R&B helps frame DAT BOI as an extension of his established musical identity rather than a sharp pivot. - Vic G’s past work with III Frum Tha Soul, six Apollo Theater victories, and recordings with Gerald Levert, Angie Stone, and Keith Sweat give the release added credibility in R&B circles. - Hadley said the 9:16 format is meant to bring audiences closer to the performers and improve emotional payoff.

What's next: - Vic G will release the music video after the single rollout as part of the Hollywood event. - The micro-documentary series is expected to continue expanding the DAT BOI story beyond the launch date. - Vic G, Green Boy Music, and Zarian Hadley are promoting the release across social platforms ahead of the Aug. 25 event.

The bottom line: - DAT BOI is more than a single release. Vic G is packaging the music, video, behind-the-scenes content, and a live Hollywood event into a coordinated launch built for both culture and clicks.